![]() ![]() Use the link description field to overcome objections and support your call to action.And 47% of a video’s value happens in the first 3 seconds. Don’t go long just because you can-shorter videos have higher completion rates.Thumbnails with 20% or more text may see reduced distribution. Make sure your video thumbnail does not contain too much text.Add captions to optimize for viewing without sound.Upload your video without letterboxing (black bars to change the shape of the video).Upload high-resolution video for the best results.Facebook research found that people associate watching mobile video on Facebook with “feeling happy.” Quick tips Video ads are great for campaigns with a strong emotional component, whether it’s making someone laugh or tugging at their heart strings. Aspect ratio: 1.91:1 to 2:3 allowed 16:9 recommended.These ads are delivered mid-roll to people watching videos on Facebook. Aspect ratio: 9:16 to 16:9 allowed 4:5 recommendedįacebook in-stream video recommended ad specs.Animated GIFs are considered videos, not images, so if you want to use one, choose a video ad instead.įacebook video ad templates Facebook desktop feed recommended ad specs.Use Facebook’s free image text check tool to make sure your image doesn’t contain too much text.Check out our list of free stock photo resources to help you get creative. You don’t need to take your own photos (except for product shots, of course). ![]() If your text is simple and straightforward, try a playful image. Try incorporating creative tension between your image and our text.Don’t try to sell too hard when people are scrolling through posts to find out what their friends are up to. Keep your headline clear and conversational, especially for ads in the main feed.If you have multiple visuals to show, try a carousel or slidehsow ad instead. Don’t try to cram too many visual elements into one image.Maintain visual consistency across ads in a campaign so they’re easy to recognize at a glance.Choose images with people in them-think people using your product, rather than just the product itself.Image ads are also a great way for new Facebook advertisers to get started, because creating one can be as simple as boosting a post with a photo from your Facebook Page. In Facebook’s own research, a series of image ads outperformed other formats for driving traffic. Image ads can be very effective to bring visitors to your website. Text: Character count not yet known but text will end with a “see more” prompt after three lines (instead of 7)įacebook right column recommended ad specs.Aspect ratio: 1.91:1 to 1:1 allowed 4:5 recommendedįacebook mobile feed recommended ad specs.Facebook image ad templates Facebook desktop feed recommended ad specs Find out how to reach the right customers, lower your cost-per-click, and more. Bonus: Download a free guide that shows you how to save time and money on your Facebook ads. ![]()
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